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Communications Manager
West Shore Free Church | Mechanicsburg, PA | July 2021 – Present
Develops internal and external strategies that promote the mission of the organization, which include telling stories to encourage the congregation of 5,000 members to take action
Ensures that the church develops and maintains regular communication with staff, leaders, congregation, and the community
Responsible for the development, implementation, and scheduling of content across the website, email, social media, and printed materials for events
Oversees the ongoing development of the church’s digital platforms, including the website and social media channels
Actively participates on church leadership teams like the Crisis Response Team, Strategy Team, and Ministerial Staff Team
Oversees communication department, which includes direct reports, contracted, and volunteer teams
Assesses, maintains, and tracks the effectiveness of content through analytics
Achievements:
Project manager on the website redesign
Email subscription rate increased by 39% & averages a 49% open rate weekly
Increased Instagram following by 43% & increased the Instagram reach by 37%
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Communications Associate
West Shore Free Church | Mechanicsburg, PA | Jan. 2018 - June 2021
Standardizes and implements consistent branding across the organization
Works collaboratively to coordinate, develop, produce, and schedule dissemination of print and digital assets
Produces, creates, and schedules content for targeted audiences on social media channels for further growth (specifically Facebook & Instagram)
Project lead for community event experiences
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Freelance Public Relations Support
Client: Elm Ink | Greater Pittsburgh Area | April 2017 – Jan. 2018
Create and research content for various clients’ social media channels
Assist at client meetings to best determine effective marketing and public relations strategies for targeted audiences
Track, measure, and present engagement of media coverage for clients
Generate and present pitches for clients and media outlets
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Education
B. A, Public Relations, Messiah University
Semester Study Program: Contemporary Music Center Nashville, TN Fall 2015
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Skills
Adobe Creative Cloud
Social Platforms
Project Management
Content Planning
Facebook Ads
MailChimp
Hubspot Inbound Certified
WordPress & SquareSpace
Microsoft Office
Self-Starter
Creative Thinker
Collaborator