Barna launched the Resilient Pastor Initiative to support church leaders navigating post-pandemic pressures. With multiple partners and a wide range of deliverables, it required a clear strategy, strong coordination, and consistent brand alignment across all touchpoints.
Managing “The Resilient Pastor Initiative” (Years 2 & 3)
My Role
Served as the central project lead, managing all planning and execution across 4 national partners: RightNow Media, World Vision, Full Strength Network, and Brotherhood Mutual
Led monthly check-ins with clients and partners to maintain alignment
Created detailed project plans and dashboards to track progress across 22+ sub-projects
Oversaw the creation and coordination of all marketing materials and strategy for events, webinars, podcasts, and monographs
Managed production timelines, internal teams, external vendors, and partner feedback cycles
Results
Successfully launched and maintained a multi-year initiative with high partner satisfaction
Delivered high-impact content across diverse formats
Built a replicable structure for future multi-partner projects
Elevated brand consistency through integrated marketing strategy
Managed a total initiative budget of $680,000 across two years
What Was Produced
5 in-person events
6 webinars across 2 themed series
2 printed monographs
4 podcast seasons
2 courses (8 episodes each with study guides)
2 digital 6-week cohorts
Editorial Advent Series (4 articles)
State of Pastors Summit (in-person and digital)