Creating West Shore Free Church’s First Centralized Brand
With over 45 ministries operating independently, West Shore Free Church lacked a cohesive brand identity. Each ministry used its own colors, fonts, and messaging, creating a fragmented experience for attendees and confusion for new visitors.
My Role
Cast vision and built alignment across ministries for a unified communications approach
Partnered with leadership and a designer to develop the church’s first brand system
Created a comprehensive brand guide to standardize tone, visuals, and messaging
Results
Church-wide adoption of consistent signage, welcome materials, and digital communications
Improved clarity for newcomers and alignment across teams
Established a foundation for long-term brand integrity and cultural cohesion